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SIX LESSONS FROM ALTMBA
TABLE OF CONTENTS
WHAT IS altMBA?
Ryan loves to solve problems big
problems or small, different angles, untangle them.
he enjoys looking at problems from reframing them and finding ways to
Originally trained as a designer, he instinctively seeks
understanding, asks lots of outsider s point of view to challenges with fresh eyes.
questions and uses his help clients see their Whether he s helping global
companies like Colgate Palmolive successfully launch & grow brands or working with non-profits like TakeBackYourTime.org to increase awareness, he s in the business of solving problems. Currently, he is working as a freelance creative director.
Things you probably know about Skipper:
He s a senior visual designer here at Fjord
If there s an option, he takes the stairs every chance he gets
Things you probably He was born at the first years of his Four years ago, he
don t know:
foot of life in married
the Rocky Mountains and lived for the
his wife Laura on the banks of the Ea
River in front of Jane s Carousel
Much of his off time is spent either reading to or chasing after
toddler daughter Devereux
HERE S SKIPPER AT HIS
MEET MY CHILD
She s just turned two-and-a-half and her two favorite questions are currently
What s that? and Why?
Unfortunately, her calendar was completely
booked up emails or her dadda
and she didn t respond to any Slack messages about helping with today s workshop.
altMBA is a month-long intensive business education centered around completing hands-on projects in small groups. The program is designed for maximum person-to-person
engagement; the entire experience takes place using Zoom video conferencing, Slack and Wordpress
100 people sessions a geographic
are accepted into three year and split into segments. Started by Seth
Godin, we ll be talking today about our experiences in the fourth session of altMBA, or altMBA4.
WHO S SETH GODIN?
He’s the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes,
The Dip and Purple Cow.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It s Your Turn, is already a bestseller.
After signing up, we
received a box of 1 s Steal Like an
in this photo becau
books Artist Skipper
Austin Kleon is not shown
s daughter absconded with it;
In addition to the books, there was a fl of emails including signup links to Zo Slack and Wordpress credentials. And the for the New York area, at least two meet greets happened the last weekend of Feb.
WHAT DOES A altMBA PROJECT LOOK LIKE?
Inside each project prompt, there was a whole set of additional material inherent including links to external sites and videos see example at right.
LESSON 1: THE IMPORTANCE OF DIVERSITY
The importance of having a diverse group, of
minds to talk challenge and importance of
things through with. To push, p augment ideas. As well as the understanding problems from oth
points of view.
With a rotating cast of group members, an act Slack channel, random comments on your projec contrasting opinion was never far away.
LESSON 2: RESISTANCE* AND SHIPPING
One of the strongest things that s holding you back is resistance the little voice in the back of your head, the but or the what if that
speaks up at the crucial moment the joy and insight you brought in the first place.
and defeats to the project
The answer is to push through, use brute force
to defeat it. Ship often, ship lousy stuff if you have to, but ship; and ship constantly.
* The idea of resistance and subsequently the lizard brain comes from Steven Pressfield s
War of Art.
LESSON 3: START WITH WHY
One concept that has stuck with Skipper more
than the others and it wasn t even part of
required set of reading
is from Simon Sinek book, Start with Why. (There s a reason why
his talk on a related subject has become the second most watched TEDtalk.)
An alterate approach is applying interrogative technique of the 5 why 5 times to get to root cause A bit like my daughter does.
Whys aski of a problem
SIMON SINEK, TEDXPUGET SOUND START WITH WHY, 2009
LESSON 4: AT THE
CROSSROADS OF SHOULD AND MUST
Elle Luna, a designer for the first iteratio Mailbox and Uber, wrote a Medium essay turned book called At the Crossroads of
Should and Must, should, the path that decision in
examining the path of
of must and how we make our lives over and over.
Beautifully illustrated and thought through, the book asks some of life s hardest questio
LESSON 5: BAD FEEDBACK IS GOOD NEWS
The value of floating ideas out to that stron support group for input. Sometimes helpful,
sometimes punishing but it can give push making them stronger, faster. lame ideas faster too.
good idea It can ki
Also, for?, care?
the importance of answering, What is i
Who is it for? and Why would they
over and over again.
LESSON 6: DO SOMETHING THAT MATTERS
Daniel Pink author of several books about business, work, and examines how incentives are not spurring creativity and problem
bestselling behavior helpful in solving.
DANIEL PINK, TEDTALK THE PUZZLE OF MOTIVATION 2009
MBA, BY THE NUMBERS
The traditional top-tier MBA takes: two years
you usually need to move it costs north of $100,000
The best business school transformative, exposing of thinking as well as a
experience is students to a new way
cohort of fellow travelers,
motivated, smart people in a hurry to change things.
altMBA believes that access to information is longer the reason to go to business school because that information is everywhere. Their is to assemble leaders (corporate executives, profit linchpins, founders, managers and peop a hurry) and to connect them and amplify thei work with a month of intense effort.
The altMBA program is organized around action around publishing, around sharing work and
it, with a focus on: the culture
the people you work with
Changing Changing Changing
In addition, there was a curated list of 7 ideas and concepts made available to registered students of each session. Some o which were contained in each project, most of which are icebergs in and of themselves
Skipper will send out this list to the st well as the physical books for the session a followup to this design clinic.
udio as as
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